Effective Date: July 26, 2018

This Privacy Statement explains how we treat the personal information we collect from and about you on the websites where this Privacy Statement appears. This includes John Middleton’s branded websites (such as and

This Privacy Statement may be amended from time to time.


You must be 21 years of age or older to use this website. We restrict John Middleton branded websites and brand contact lists to individuals who have certified that:                   

  1. (1) They are adult smokers;
  2. (2) They are 21 years of age or older; and
  3. (3) They want to be added to our brand contact lists to receive content, offers, and advertising from John Middleton and its affiliates.

We independently verify that you are 21 years of age or older before granting access to our websites and adding you to our brand contact lists.


We collect information from you and your devices. We also receive information about you from third parties.

We collect information you provide to us:

  • Registering with our websites: When you request to access our websites, or to be added to our brand contact lists, we ask you to provide personal information to verify your age and identity, and to communicate with you. Personal information you may share with us includes:

    • For verifying age and identity: your name, address, date of birth, and if applicable, the last four digits of your social security number. We may also request additional information from you to assist us with verification.

    • For joining our brand contact lists: your name, address, date of birth, email address, telephone number, username and password, 5-digit PIN, and security question and answer. We may also request additional information from you to assist with verification. 

  • On our websites:  Upon creating your account, we may ask you to provide information such as product, brand preferences, or other survey data.  In addition, we may ask you to provide your telephone number or communication channel preferences.

We collect information passively:

  • Website browsing information: When you visit our branded websites, your browser may send certain information such as browser type, browser language preference, operating system, internet service provider, Internet Protocol (IP) address, device identifiers, geo-location data and online browsing data (such as date and time of access to our website, mouse movements, referring website address, pages viewed, features used, links clicked, and other actions you take in connection with the website, sometimes referred to as “clickstream data”).

  • Tracking information: When you visit our websites, automated collection tools such as “cookies” and “web beacons” may gather information about your visit and your device.

    A cookie is a small text file stored on your device that lets us know whether you’ve visited the website before as well as your navigation experience during your visit. Cookies may be used to facilitate your access to our website, enhance and personalize your online experience, personalize advertising, and recognize your computer or your device.

    Web beacons are small graphics placed on our website and in email communications that are generally used to measure the effectiveness of our websites and email communications.

    • Web beacons on our websites collect information about your visit, such as the pages you view, the features you use, the links you click and other actions you take in connection with our websites.
    • Web beacons in our emails track your interactions with those messages, such as when you receive, open, forward or click a link in an email message from us.

  • Geolocation Information: Our websites may collect your geolocation (including longitude and latitude) for various purposes, such as for analytics purposes and to (i) provide you with offers available in your area and at locations where you may redeem those offers and (ii) verify that you are eligible to redeem particular offers. Your device's operating platform may provide you with a notification when our website attempts to collect your geolocation. Please note that if you decline to allow our website to collect your geolocation, you may not be able to use all of our website’s features or the offers available through our website.

    We may use third-party web analytics services on our websites that analyze how a visitor uses our website.       

We collect information from third parties: 

We collect information about you from third-party sources such as public and third-party databases. We also collect information about you from our business and trade partners, to supplement information about you. For example, we may purchase information about your interests and hobbies to help us tailor our marketing content and communications to you. We may also receive information about you from our third-party business partners, such as your tobacco product purchase history.


We collect information about you for marketing purposes, as well as for other purposes that include but are not limited to:

  • Customize our communications with you and provide personalized content, offers and advertising, including on our websites.
  • Administrative purposes, such as to assist you with registration on our branded websites, and brand contact list or to respond to inquiries from you.
  • Administer offers, promotion and surveys.
  • Communicate with you about tobacco-related issues.
  • Operate, evaluate and improve our business (including developing and enhancing products, managing communications, determining the effectiveness of our sales, marketing and advertising, performing accounting, auditing, billing, reconciliation and collection activities, and analyzing and enhancing our branded websites).
  • Perform data analyses and other processing (including market and consumer research, trend analysis, and financial analysis).
  • Protect against and identify fraud and other criminal activity or to exercise or defend legal claims.


  • Our Affiliates. We may share your information with John Middleton affiliates, including other subsidiaries of Altria Group, Inc., that market tobacco products such as those found at the following link:

  • Others Working for Us.  We may share your information with third parties that perform services on our behalf, including running our websites, sending communications for us, performing age and identity verification, and executing marketing programs and promotions.  When we contract with these third parties, we do not permit them to use or disclose  your information for any purpose other than the work they are doing on our behalf or as required by law.  However, in limited exceptions, we may share your information with these third parties without an ability to contractually restrict how the third parties use the information.  For example, we use Google ReCAPTCHA to limit fraudulent activity on our website and we use Google Maps to help you search for retail locations.  

  • Other Third Parties.  We may share your information about you (i) if we are required to do so by law or legal process, (ii) if we believe there has been a violation of our website policies, (iii) to law enforcement authorities or other government officials, or (iv) when we believe disclosure is necessary or appropriate to prevent injury, harm or financial loss or in connection with an investigation of suspected or actual illegal activity. 

  • Corporate Restructure. We may transfer information about you in the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition or other corporate combination.  Should such an event occur, we will use reasonable efforts to ensure the transferee uses your information in a manner consistent with this Privacy Statement.


Opting Out. If you would like to stop receiving marketing communications from us, click on the “Remove Your Name” link located on the Login Page of this website or call 1-888-878-4562. Even if you opt out of receiving marketing messages, we will still send you messages about your questions and your existing or past business relationships with us.

Your Browser Settings.  Your browser may give you the ability to control cookies or other tracking tools. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie and how to delete existing cookies. Note that if you choose to disable cookies, it is possible that some of our websites’ features may not function properly. Choices you make are browser or device specific. For more information on deleting or controlling cookies, visit

Do Not Track Requests.  Some browsers have “do not track” features that allow you to tell a website not to track you.  These features are not all uniform.  We do not currently respond to those signals.  

Making Changes to Your Information. You can update certain information associated with your account by contacting customer service at 1-888-878-4562 or, when available on the site, by logging into your profile.  

Contact Us. If you have any questions or comments about this Privacy Statement, or you would like us to update information about you, please send us an email ( or call 1-888-878-4562.  


If you reside in California, you have the right to ask us one time each year for information identifying any third parties with whom we have shared your personal information for their direct marketing purposes. You can also request a description of the categories of personal information disclosed to that third party in the preceding calendar year. To make such a request, please send us an email or call 1-888-878-4562. Indicate that you are a California resident making a “Shine the Light” inquiry.


We recognize the importance of maintaining the security of your information. We have implemented technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, use and modification. Unfortunately, guaranteed security does not exist on the Internet or offline. We therefore cannot guarantee that your information will be free from unauthorized access by third parties.


From time to time, we may provide links to unaffiliated third-party websites. These websites operate independently from John Middleton and may have their own privacy statements in place, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not operated by or on behalf of John Middleton we are not responsible for their content or your use of the websites.


This Privacy Statement may be updated periodically and will be posted on our website indicating when it was last updated. If there are material changes to our Privacy Statement, we will post a prominent notice on our websites and/or provide other notice as required by law. Use of our website following such changes constitutes your acceptance of the revised Privacy Statement then in effect.